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Case StudyHartland Electronics uses Elo Touchsystems touchscreens for POS/POI solutions in high street applicationsJanuary 2005 - One of the UK's leading technology companies, Hartland Electronics, is using Elo TouchSystems touch technology in its latest systems to provide major customers with innovative solutions for point-of-sale (POS) and point-of-information (POI) systems in high street applications at numerous key sites around the UK.
Hartland's reliability and attention to detail has made the company first choice for market leaders with varied works. For example, the company designed and built the Cadbury's count down clock for the Commonwealth Games in Manchester. Hartland technology is now evident in most high streets; clients include Blue Arrow recruitment, HMV as well as three out of the top four mobile phone operators in the UK. It is not unusual for clients to ask Hartland to replace inferior systems in the knowledge that the company supplies the most reliable screen solutions on the market. On Oxford Street in London, alone, Hartland is in over 10 retail stores, including the largest Carphone Warehouse in Europe working with SD2UK. Hartland has installed its technology into some very public places over the last few years: Alton Towers, Chessington World of Adventures, The Trafford Centre, Manchester and London Underground are some examples of locations across the UK where Hartland technology needed to be robust enough to cope with heavy public use. HMV is trialing 100 touchscreen units this year having had very positive results from the pilot site on Oxford Street. It is likely they will follow up during 2005 with another 200 to 300 units if useage levels continue to be so positive. Customer service taken to a new level Dave Marsden, Hartland's UK Sales & Marketing Director commented, "Elo touchmonitors are a significant part of the service we offer our clients. They give the reliability we need so we can offer robust systems that are critical to our clients' businesses. We have been able to take customer service and secure touch controlled web browsing to a new level that has seen cost savings and revenue building opportunities for the high street." A further high street project involves a large number of touchscreen systems in stores for a major mobile telephone company used mostly as a POI for browsing products in-store. These also have the capability to provide service points with a headphone/microphone and touchscreen that customers can use to select options for checking their account, reporting faults etc. These projects are based around Elo TouchSystems' Entuitive 1549L 15in LCD monitor that was originally developed for use in gaming applications. Peter Lamberti, Hartland Electronics' special projects director commented, "The Elo gaming screens offer a very bright image and are truly responsive which provides exactly the impression that our major high street customers desire. The screens offer an ideal solution for point-of-sale and point-of-information situations." Elo's Entuitive 1549L 15in monitor has an enhanced LCD panel, offering a 160 ° x 160 ° viewing angle to help attract customers, but retains the same outside dimensions as previous models. Elo's LCD monitors include the superior picture quality of IntelliTouch surface wave touch technology, the option of SecureTouch vandal-resistant surface wave touch technology and serial controller as standard or optional USB controller. Elo LCD monitors offer multilingual remote On Screen Display (OSD), watertight minibezel and worldwide power and agency approvals. About Elo TouchSystems About Tyco Electronics Tyco Electronics, a business segment of Tyco International Ltd., is the world's largest passive electronic components manufacturer; a world leader in cutting-edge wireless, active fibre optic and complete power systems technologies; and a provider of premise wiring components and systems. Tyco Electronics provides advanced technology products from over forty well-known and respected brands, including Agastat, Alcoswitch, AMP, AMP NETCONNECT, Buchanan, CII, CoEv, Critchley, Elcon, Elo TouchSystems, M/A-COM, Madison Cable, OEG, Potter & Brumfield, Raychem, Schrack, Simel and TDI Batteries. Further information:
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Established some six years ago, Hartland Electronics is a UK based technology company committed to the development and implementation of cutting edge technologies and to delivering high quality results to many companies worldwide. The company's technology needs to be the most reliable on the market to cope with the requirements of major clients such as Coca-Cola. Hartland has always prided itself in taking on technological challenges some companies would consider an impossibility. This is particularly evident with work done for Virgin Atlantic, Accenture, Qantas and Visa (work typically related to plasma screen technology, Internet kiosks, touchscreen kiosks, visual and audio effects, security firewalls and software development). 
In the past Hartland has brought technology into the high street for several leading retailers with varying demands. For example, Bodyshop required vending machines with touchscreen selector buttons, Mothercare required animatronic talking trees as a retail feature, HMV needed touchscreen listening and information points in store and came to Hartland knowing the company had rolled out touchscreens to stores across the country. Hartland is also working with Abbey National plc to provide touch and plasma screens for the banks refitted branches across the country. The refit programme plays a major role in Abbey turning banking into a postive and accessible experience for everyone.