Interactive customer experience in retail: A key to bottom-line growth
This white paper provides an overview of how retailers can balance competitiveness and profitability through digital touchpoints, self-service technology, and merging traditional with digital strategies.
- Adopt hybrid approaches, like BOPIS and RFID technology, to drive up-sell sales by 38% and cross-sell by 22%
- Leverage contactless payments to reduce payment friction and enhance customer convenience
- Explore future-ready technology: modern POS, self-service and touch screen signage for sustainable growth