Milpitas, California — July 28, 2015 — Elo Touch Solutions (Elo), original inventors of the touchscreen, today named Chris Sullivan Vice President Americas Sales. Sullivan brings to Elo proven experience driving revenue growth for both public and private companies within the professional audio visual, retail, and hospitality industries. Sullivan is responsible for sales, business development, and strategic market planning for the Americas region.

“Chris is a respected sales leader who will drive growth in our retail, banking, healthcare, hospitality and transportation segments, leveraging his deep industry experience in digital signage systems,” said Craig Witsoe, CEO Elo Touch Solutions. “Sullivan’s unique sales, marketing, and business development expertise combined with an intimate understanding of go-to-market strategy execution will serve our team well as we double down on growing our customer base.”

“Elo’s entire product portfolio has been refreshed with a renewed focus on point of sale platforms and innovative new ways to make interactive digital signage easy,” said Chris Sullivan, VP Americas Sales for Elo Interactive. “The opportunity to join Elo just as we’re launching industry-leading point-of-sale computing and touch screen signage for omnichannel marketing is very exciting. I’m looking forward to expanding our market presence and working closely with our channel partners to ensure our customers’ success.”

Prior to joining Elo, Chris Sullivan served as Vice President of North American Sales for NEC Display Solutions, responsible for serving commercial enterprise and professional audio visual customers in the retail, restaurant, hotel, cinema, and medical industries. Prior to NEC, Sullivan held several FORTUNE 1000 sales and sales leadership positions at Entex Information Services and Micro Warehouse which was acquired by CDW.

Sullivan earned a BA in Political Science from the University of Connecticut and is a veteran of the United States Army Reserves.

Elo (logo), Elo Touch Solutions, and Elo Interactive are trademarks of Elo Touch Solutions, Inc. and its affiliates. All other trademarks are the property of their respective owners. .
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